People Ops Index for digital agencies & consulting boutiques
How strongare your peopleoperations?
25 targeted questions that reveal exactly where your agency's people operations stand, and where to focus next.
7 minutes · 100% free · Instant results
What you'll get
Your People Ops Score
A single number out of 100, broken down across five dimensions so you know exactly where you stand against peers.
Your Strengths & Growth Areas
What's working, and what's not. Named clearly, not buried in diplomatic language so that you know where to focus.
A Clear Next Step
One thing to do next. Concrete enough that you could kick it off next Monday morning, without another meeting to scope it.
How it works
Answer 25 questions
Covers 5 dimensions: Career Progression, Learning & Development, Engagement, Culture, and Future-Proofing.
Get your score
A number out of 100, broken down by dimension so you can pinpoint exactly where you stand.
See exactly where to focus
A named diagnosis and one clear, actionable recommendation you can act on straight away.
7 minutes · 100% free · Instant results
People making your agency distinctive deserve more than improvised people ops.
We saw what good looks like inside McKinsey and wanted to bring it to the agency world.
Agency leaders are busy winning new business and delivering client work. People ops rarely makes it to the top of the priority list, because the team grows progressively and there's no obvious moment or place to start. That's exactly what this diagnostic helps solve.
Pauline and Alexey spent years inside McKinsey, one of the most rigorous people-development machines on the planet. They saw what good looks like and wanted to bring it to the agency world, to help founders build teams that stay and grow with the organisation.
The People Ops Index is here to give every agency an honest read on what they are doing well and where to focus next.
We build systems that make people stay.
Career Paths & Review Cycles
Clear progression frameworks and structured feedback cycles that help people grow and stay.
Onboarding & People Engagement
First-week programmes and engagement systems that make people feel they belong from day one.
Upskilling & Leadership Workshops
Practical capability-building for teams and leaders, designed for the pace of agency life.
About us
Both ex-McKinsey, we bring the best practices of people growth to the agency world, building simple and lovable people systems, without the corporate HR heritage.

Pauline Bertry
Product Growth · CX Design
10+ years leading product & design teams. Built from scratch and led Design Hubs at McKinsey Moscow and Budapest. Created career frameworks and growth systems tested with 100+ person cross-functional product teams.
LinkedIn →
Alexey Lobachev
People Strategy · Engagement
15+ years inside top professional services organisations. At McKinsey led Employee Engagement and Talent Management programmes, including competencies review, global DEI transformation, and a Top Talent Retention Program.
LinkedIn →Ready to find out where you stand?
7 minutes · 100% free · Instant results